uuuuuunique? loh.

When Uniqlo first opened in Malaysia, I did not get the fuss over it.

I understand if you line up overnight for the opening of a store to be the first, and get year's supply of Krispy Kreme - but Uniqlo didn't even offer anything for the first customer in line, and people still lined up anyway =.= Some up to five hours, just to get in a store that specialises in WINTER CLOTHING. Opening in TROPICAL MALAYSIA. Sangat hebat.

This means, there's something in the brand that people are attracted by. Why else would Malaysians want to shop at Uniqlo, famed for its thick fleece shirts and heavy jeans, tailor made for wintery seasons?

Well...I think it's the way Uniqlo delivers its goods. The store layout is minimalistic and simple, almost like a supermarket. The display is all very industrialized and warehouse-ish, keeping clothes systematically arranged and color-coded. The color-coded thing is a major attraction for me lah. Even the boring manly socks looked like a bargain =_=" Haha.

People say Uniqlo is the Gap of the East, but it's really not. It's more like the American Apparel of the East. Both have a way of making the clothings unique according to how their users wear it. For an Asian brand, it's not doing too badly.

Perhaps the winter wear is selling so well because of sub-zero temperature in private colleges over Malaysia as well. Must buy gloves.